residential proxies for ads

Why use residential proxies for ads

Residential proxies for ads are a valuable tool for marketers and business owners.

They provide many advantages, including improved security and privacy, accurate geolocation information, and the capacity to get around restrictions. You can keep track of your advertising and see how they are working by using residential proxies for ad verification and ad monitoring. You may avert ad fraud, malware, and other potential risks by using resi proxies for secure advertisements. This post will go through the advantages of using residential proxies in advertising.

Understanding Timing in Ad Verification

Ad timing refers to ensuring an advertisement is shown for the correct amount of time and at the appropriate moment. Advertisers want to ensure that the intended audience sees their advertisements, and one way to do this is to confirm that the ad is being displayed for the appropriate length of time and at the proper time. This may enhance the advertisement’s efficacy and boost the advertiser’s return on investment.

Imagine you are a UK businessperson introducing a new product to the US market. You indicate that the advertisement should only be seen between 7 PM and 8 PM when your target audience is most likely to be online, and only during those hours. Here, you must ensure the advertisement is running exactly as you specified. And to be sure that is taking place at the location you are targeting. In such cases, you will need residential proxies for ads.

Preventing ad fraud

When fraudulent websites use bots to mimic the traffic of genuine users, they are committing ad fraud when they generate bogus clicks on advertisements. As a result, neither the intended audience sees the ad impressions nor the clicks made by it. 

By enabling companies to mimic their target audience’s behavior, including their location and device, and view their advertisements in the same environment as their intended audience, residential proxies can aid in the prevention of ad fraud. 

Let’s take the case of a company operating an advertisement campaign that targets customers in the United States. The company can view its adverts as if they were a typical user based in the US by utilizing residential proxies in the US. They can use this to check whether their ads are displayed correctly and to determine any problems with ad fraud or fraudulent clicks. They can take action to stop fraudulent conduct and safeguard their advertising budget if they notice any of it.

Other benefits of utilizing residential proxies for ads

Here is a short list of indirect benefits of using residential proxies for ads:

Enhanced Confidentiality: Masking your IP address, a residential proxy, makes it harder for a hostile third party to affect your online activity through hacking. A resi proxy and all other security measures you take can be regarded as a type of “shield” for your online presence and business.

Increased Productivity: Proxy servers let you access and manage several ad accounts simultaneously, run A/B tests, monitor ad performance, and perform in-the-moment adjustments. Doing so can shorten the length of your advertising campaigns, spend less money on them, and ultimately increase their productivity.

Reduced ad interruptions: Ad campaign interruptions are decreased because of using residential proxies in advertising. Your advertising budget will be protected, and you won’t have to stop running campaigns since you’ll be sure that your ads are being shown to the correct people and in the proper situations, prevent ad fraud, and stop phony clicks.

In conclusion, the effectiveness and caliber of digital advertising campaigns are significantly impacted by the employment of ad verification. By incorporating proxies with other ad verification technology, advertisers may proactively recognize and halt fraudulent behaviors, guaranteeing their advertising reaches the appropriate audience. Proxy servers also provide additional protection from hackers and other unwanted actions, preserving the legitimacy of marketing initiatives.